The Formula Behind The 3 B's!
Black British Blogging! And everything you need to know!
According to Ambika Zutshi, CEO of Fashionbi "The craze for fashion bloggers has only increased". However, when looking at the black blogging scene, it seems to be a bit more complex than what people make it out to be.
A lot of followers to these huge BB's can see the elephant in the room, but many are afraid to address it. I’m just going to give you a quick introduction to the wonderful world of blogging.
The blogging scene is on the rise and many brands have started using it for marketing strategies and promoting their products.
Bloggers will promote their products by putting them out on their social media platforms such as Youtube, Twitter, Facebook, Snapchat and Instagram.
Interesting to note, is how many of the ‘big’ brands tend to use the more ‘palatable’ black bloggers who are certain to appeal to the white demographic. These BB's tend to be given more opportunities than the ones that don’t fit this criterion. Obviously, some might say that perhaps it's because those bloggers work harder or have more followers. Nevertheless, this is a cycle and it’s very difficult to get into the circle, but once you’re in, you're set.
So, a big brand reaches out, you get loads of social media attention then you get more followers. More followers equals more exposure, then another brand sees and uses the BB, then you go up and up. Simple, right? Wrong. The question is how do you get recognised to get the opportunities in the first place?
One of the biggest reasons why they have theses opportunities, is because of their fan base, and the annoying thing about this is that the BB’s know this. If you look closely, many of the BB's don’t speak about controversial topics such as #BlackLivesMatter and the Black community in general. An instance, would be when a few were asked to do the 'Black owned brand challenge.' Some failed to do so, fearing that their subscriber/follower numbers would go down.
If you look at some of the top bloggers in the UK alone and compare some of their work to some of the smaller ones, it’s almost the same, maybe even eclipsed by the ones without the 1,2 million subscribers/followers. Obviously there are BB who work very hard for what they get and would argue that it’s not about race, but the effort they put into their work..